Good Mythical Morning is coming to Netflix. In a wide-ranging deal between Mythical Entertainment and Netflix, the long-running YouTube variety show will debut new episodes on the streamer the same day they hit YouTube, beginning September 7.
The partnership goes beyond the flagship show. Mythical Kitchen and Last Meals, both led by Mythical chef Josh Scherer, are part of the package as well. Mythical Kitchen features Scherer and his team taking on wild culinary inventions and challenges, while Last Meals has him interviewing celebrity guests as they eat the meal they would choose on their final day on earth.
Rhett McLaughlin and Link Neal launched Good Mythical Morning in 2012 and have kept a Monday through Friday release schedule ever since, building the show into the longest-running talk show on YouTube with more than 10 billion views. In a statement, the duo said they have always believed “great entertainment should meet people wherever they are” and called the deal the beginning of a fun collaboration.
Why This Deal Is Different
Netflix has been on a creator spending spree lately. Ms. Rachel, Mark Rober, and Jordan and Salish Matter all brought repackaged existing content to the platform, and just last week the streamer signed the Stokes Twins to bring their archive over. The Mythical deal breaks new ground: this is daily content launching on Netflix and YouTube simultaneously, something no creator deal has attempted before.
That makes GMM the test case for whether day-and-date daily creator content works on subscription streaming. Netflix has famously struggled to make a talk show format stick, and partnering with the most established name in the space is a low-risk way to find out if the answer was on YouTube all along.
The Emmy Question
There is another angle Mythical Beasts should watch. Rhett and Link have been seeking Emmy recognition for years, and the TV Academy has been slow to take YouTube programming seriously. A presence on Netflix could finally put the show in front of voters who treat streaming as legitimate television. Whether the show stays exactly the show fans have watched for 14 years, or starts shaping itself for a new audience and a new algorithm, is the question hanging over September 7.
Sources: The Hollywood Reporter | GeekFreaksPodcast.com
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