Disney’s Strategic Shift: A Theatrical Release for Popular Streaming Titles
Earlier this year, Disney CEO Bob Iger raised concerns about the studio’s approach to monetizing its Disney Plus projects. Despite their popularity, these projects weren’t attracting as many subscribers as investors had hoped for. In response, Disney has been exploring new strategies to generate revenue from its streaming catalog.
Disney’s New Approach: Theatrical Releases of Streaming Favorites
Today’s big news is a significant shift in Disney’s strategy. Disney and Pixar have announced a new plan to bring three popular movies, originally released on Disney Plus, to theaters in 2024. This move is expected to have a considerable financial impact.
The Films Making a Big Screen Debut
- “Soul”: Set to screen from January 12th, 2024, alongside Madeline Sharafian’s short film “Burrow”.
- “Turning Red”: Scheduled for a February 9th theatrical release, accompanied by Rosana Sullivan’s “Kitbull”.
- “Luca”: Will begin its theatrical run on March 22nd, paired with Ralph Eggleston’s “For the Birds”.
Ticket Information
Tickets for these “special engagement theatrical runs” will be available for purchase starting January 2nd, 2024.
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