SAG-AFTRA Video Game Actors Approve Possible Strike

In recent months, there has been a significant surge in labor disputes, and now the realm of video game actors may become embroiled in the conflict.

According to a report from Deadline, the Board of Directors for the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has unanimously approved the authorization of a potential strike in the event that the upcoming bargaining meeting with the video game industry does not yield satisfactory outcomes. This voting process will take place from Tuesday, September 5, until Monday, September 25. Industry giants such as Activision, EA, Insomniac Games, and WB Games are among the companies that will be involved in the negotiations. SAG-AFTRA aims to secure various protections, including safeguards against the rise of artificial intelligence (AI) in the industry, as well as wage increases of 11% retroactive to the expiration date of the previous agreement, followed by 4% increases in the subsequent two years. These demands align with the standards provided to individuals working under film and television contracts. Additionally, the guild is advocating for the presence of a set medic during stunts or hazardous work, similar to the protocols in place for film and television productions, and the prohibition of stunts during self-taped auditions, along with the implementation of vocal stress protections.

SAG-AFTRA President Fran Drescher voiced concerns, stating, “Once again, artificial intelligence is endangering our members’ opportunities for work.” She further emphasized the union’s determination to confront these challenges on behalf of its members. Guild Negotiation Director Duncan Crabtree-Ireland echoed her sentiments by remarking that the voice and performance capture artists who breathe life into video game characters deserve a contract that properly acknowledges the value they bring to the multibillion-dollar gaming industry. He stated, “Voice and performance capture AI already represent some of the most advanced applications of AI. Without contractual safeguards, employers are effectively asking performers to unwittingly contribute to the detriment of their own artistry and livelihoods.”

The industry previously witnessed a prolonged 183-day strike between SAG-AFTRA and the video game industry in 2016. The negotiations resulted in an extension of the Interactive Media Agreement beyond its original expiration date. However, SAG-AFTRA contends that the studios failed to address their needs during that extended period, hence the looming possibility of another strike.

In response to these developments, a spokesperson for the video game producers included in the Interactive Media Agreement expressed their commitment to negotiating in good faith and striving to achieve a mutually beneficial resolution as soon as possible. Their collective desire is to secure a fair contract that recognizes and acknowledges the significant contributions made by SAG-AFTRA-represented performers in an industry that delivers world-class entertainment to billions of players worldwide.