As the studios ignore the needs of the actors and writers, they are taking swift action to restructure their broadcast schedules. Among the notable changes are CBS’ acquisition of Yellowstone and ABC’s broadcast debut of Ms. Marvel, both of which are set to grace our screens in the coming months.
The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) joined forces with the Writers Guild of America (WGA) on the picket lines on July 14. This powerful alliance prompted actors and writers to initiate a work stoppage on the majority of film and TV productions, leading to considerable adjustments in broadcasting schedules across the board.
To fill the void created by the strikes, broadcast networks are turning to their sister networks and streaming platforms for support. CBS, for instance, has reached into its Paramount ecosystem and imported the hit series Yellowstone, which originally aired on Paramount Network. The show is set to air on Sundays at 9 p.m. ET/PT, commencing with Season 1.
On another front, ABC has announced the broadcast TV debut of the highly acclaimed MCU show Ms. Marvel in August. Originally streaming on Disney+, the show will now make its way to cable television. TVLine reports that the season will be divided into two batches, with the first three episodes premiering on August 5, followed by the remaining three episodes on August 12 at 8 p.m. ET/PT.
This move by ABC is significant as Ms. Marvel becomes the first Marvel Studios-produced Disney+ TV show to transition to cable television. By airing on a broadcast network, the show will have the opportunity to reach a broader audience, providing a perfect introduction to the character before she joins forces with Brie Larson’s Captain Marvel in the highly anticipated film, The Marvels, set to release in November.
With SAG-AFTRA and WGA presenting a united front, the guilds now hold considerable leverage in negotiations. However, reports suggest that studios are prepared to wait out the strikes until at least October, putting the networks in a challenging position. As a result, TV networks may continue seeking alternative options and reshuffling their schedules to fill any empty slots left by halted productions.
As we eagerly anticipate the arrival of Yellowstone and Ms. Marvel on our screens, the ongoing Hollywood strikes remind us of the intricate web of collaboration that underpins the entertainment industry. With broadcasters exploring new avenues to provide viewers with engaging content, this fall promises to be an exciting and unpredictable season for TV enthusiasts everywhere.
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