The Flash, the latest DC Extended Universe film, opened to a disappointing $55.1M over 3 days and $64M for the 4-day Juneteenth holiday weekend at 4,234 theaters. This is below Warner Bros.’ expectations of $70M-$75M for the 3-day opening.
There are a number of factors that may have contributed to the film’s low opening. First, the film was not able to do as much press as other major motion pictures due to the legal troubles of star Ezra Miller. This meant that the film was not able to reach as many potential viewers.
Second, the film also did not have a promotional partner campaign like most other tentpole films. This type of campaign can help to generate excitement for a film and drive ticket sales.
Third, the film is a more “deep universe” superhero movie, which means that it is not as accessible to general audiences as some other superhero movies. This may have also contributed to the film’s low opening.
Despite the disappointing opening, there are still some positive signs for The Flash. The film has a B CinemaScore, which is a good sign for its word-of-mouth potential. Additionally, the film is performing well in international markets, where it has already grossed over $100M.
Overall, the opening of The Flash is a disappointment for Warner Bros. The film had a lot of potential, but it was not able to reach its full audience due to a number of factors. However, the film still has a chance to succeed in the long run if it can generate positive word-of-mouth and perform well in international markets.
Source: Deadline
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